Field note / 001
RESPECT IS
THE FIT.
THE GAP ISN’T ANOTHER “BOSS LADY” TEE.
Women in construction and extraction occupations remain a small share of the field workforce, yet the merchandise speaking to them is often generic, novelty-first or adapted from men’s products.
WORKWORTH is a working brand concept built around specific trade identities, durable blanks, disciplined typography and community collaboration. Every product starts with a sample; every order is made after it is purchased.
01
Specific beats generic
Collections organized around real trades and earned milestones.
02
Proof before volume
No SKU launches until print, fit and wash tests pass.
03
Community, not costume
Creative direction shaped with working tradeswomen and crew partners.